John Kerry gets 'SwiftBoated'

The Swift Boat Veterans for Truth produced some of the most controversial political ads in American political history.  John Kerry was running for President and was using his military experience as part of his pitch to voters.  Then the Swift Boat ads were unleashed and the momentum Senator Kerry had hoped to build on the back of his party's Convention was all lost.  The series of ads introduced the whole idea of being 'SwiftBoated' into the polictical lexicon.  The ads also showed that the monopoly of political communication, once the preserve of establishment parties, was well and truly over.